Why Social Media Is Becoming the New Search Engine in 2026 Search behaviour has changed more in the last three years than it did in the previous decade. In 2026, people increasingly rely on social media platforms—not traditional search engines—to discover products, services, tips, and trusted recommendations. This shift is transforming how brands build visibility and how a digital marketing agency in Kochi structures modern marketing strategies. Social platforms are no longer just entertainment spaces. They are now discovery engines. 1. Users Trust Real Experiences More Than Static Webpages People want to see how something actually works before they make a decision. Instead of Googling: “best café near me”, They search TikTok or Instagram for ambience videos. Instead of reading articles about: “skin care routine”, They prefer creator-led tutorials. This behaviour favours authentic, visual storytelling—something a digital marketing agency in Kochi now pr...